News Releases

Jan 06, 2015

Vernon Jordan, Yolanda Adams headline the 25th Anniversary Dr. Martin Luther King, Jr. Holiday Breakfast


Vernon E. Jordan, Jr., long-time civil rights leader, presidential adviser, attorney and business leader, will deliver the keynote speech at the Dr. Martin Luther King, Jr. Holiday Breakfast on Monday, January 19, 2015 at the Minneapolis Convention Center. 

2015 marks the 25th Anniversary of the Martin Luther King, Jr. Holiday Breakfast, which is organized in partnership by the General Mills Foundation and United Negro College Fund (UNCF). The annual breakfast is an opportunity to celebrate Dr. King’s legacy of service and inspire us to live out his dream of freedom and equality. The theme for the 25th Anniversary breakfast is “Infinite Hope, Meaningful Action.”

Tickets for the breakfast are now available at As in the past, the breakfast will also be broadcast live on Twin Cities Public Television at 8 a.m. CST.

“We are thrilled to have Vernon Jordan share the keynote speech at this year’s breakfast,” said Dr. Michael L. Lomax, president and chief executive officer of UNCF who will introduce Mr. Jordan at the event. “For decades, Mr. Jordan has made significant contributions to the business community, the political arena and civil rights movement across the nation. He is truly an inspiration of hope and action for us all.”

In celebration of the 25th Anniversary, special musical guest Yolanda Adams, a multi-platinum selling and Grammy Award winning Gospel artist, will perform during the breakfast. In addition, the first-ever Lifetime Local Legends award will be presented to Dr. Josie Robinson Johnson for her life-long commitment to education, civil rights, social justice and ensuring that our children have an opportunity to achieve.

New this year is the Corporate Community Service Coalition, which is a commitment to live out this year’s theme of “Infinite Hope, Meaningful Action.” As part of the Coalition, hundreds of employees from 13 Minnesota Fortune 500 companies are coming together to volunteer on MLK Day and throughout the week at food banks, homeless shelters, meals programs, community centers, and more.

The Coalition is supported by HandsOn Twin Cities and participating companies include: 3M, Ameriprise, Aveda, Best Buy, Blue Cross Blue Shield, Cargill, Carlson, Ecolab, General Mills, Land O Lakes, Medtronic, Target and United Health.

Finally, for members of the community who cannot attend the breakfast in person, the St. Paul Area Council of Churches will host free community breakfasts across the metro and in Duluth and River Falls, Wis. to watch the live program on television. Visit to find a community breakfast near you.

For more information about the 25th annual Dr. Martin Luther King, Jr. Holiday Breakfast, visit


The annual holiday breakfast began when UNCF and the General Mills Foundation joined together to host a community celebration to honor the legacy of Dr. King. What started with 800 guests in 1991 has grown so large that it reaches capacity seating at the Minneapolis Convention Center as one of the largest Martin Luther King, Jr. Holiday breakfasts in the nation. Past speakers have included Gen. Colin Powell, USA (Ret), New Jersey Sen. Cory Booker, Rev. Joseph Lowery, the late Yolanda King, U.S. Rep. John Lewis, Marian Wright Edelman and Donna Brazile.

UNCF (United Negro College Fund) is the nation's largest and most effective minority education organization. To serve youth, the community and the nation, UNCF supports students' education and development through scholarships and other programs, strengthens its 37 member colleges and universities, and advocates for the importance of minority education and college readiness. UNCF institutions and other historically black colleges and universities are highly effective, awarding 20 percent of African-American baccalaureate degrees. UNCF administers more than 400 programs, including scholarship, internship and fellowship, mentoring, summer enrichment, and curriculum and faculty development programs. Today, UNCF supports more than 60,000 students at over 900 colleges and universities across the country. In its nearly 70-year history, the UNCF has raised more than $3.6 billion to help more than 400,000 students. Its logo features the UNCF torch of leadership in education and its widely recognized motto, "A mind is a terrible thing to waste."® Learn more at

The mission of the General Mills Foundation is to nourish communities.  Continuing its tradition of generous giving and global community support, General Mills contributed more than $150 million to charitable causes in fiscal year 2014.  General Mills invests in and collaborates with community organizations and programs that focus on alleviating hunger, advancing nutrition wellness and improving education.  In addition, 83 percent of U.S. employees volunteer.  To learn more about the ways General Mills nourishes lives through philanthropy and community engagement, please join us on Facebook at or visit us at