Dec 08, 2014
General Mills recognized for commitment to community by Bloomberg LP and Points of Light
MINNEAPOLIS, Minnesota – General Mills was recognized today as one of America’s most community-minded companies in The Civic 50, an annual initiative that identifies and recognizes companies for their commitment to improve the quality of life in the communities where they do business. The survey was conducted by Points of Light in partnership with Bloomberg LP.
“It is a true honor to be recognized among the most community-minded companies in the U.S.,” said Kim Nelson, senior vice president of External Relations at General Mills. “At General Mills, we are dedicated to building strong communities and nourishing lives around the globe through remarkable philanthropy and exceptional employee engagement.”
Now in its third year, The Civic 50 survey was developed under the guidance of an academic panel of nine experts from leading universities throughout the country.
“Corporate civic engagement is on the rise and it’s being led by the forward-thinking businesses included on The Civic 50 list,” said Neil Bush, Chairman of Points of Light. “The correlation their efforts showcase between community engagement and employee retention, productivity and overall bottom line benefits continues to prove that businesses that do good, do well. We congratulate this year’s Civic 50 and we hope that they continue to inspire greater investments in improving communities through corporate civic engagement.”
All companies with $1 billion in revenue or more were invited to apply for The Civic 50 and applicants were evaluated based several criteria including:
- Investment: How extensively and strategically resources are applied to community engagement
- Integration: How a community engagement program supports business interests and integrates into business engagement and business functions
- Institutionalization: How a company supports community engagement through its institutional policies, systems, and incentives
- Impact: How a company measures the social and business impact of its community engagement program in the US.
General Mills received high marks on the survey in the areas of Integration and Institutionalization, and ranked in the top 10 of all companies surveyed on Investment.
Philanthropy at General Mills is an extension of the company’s Nourishing Lives mission and ties closely to its core business. Bringing together resources, partners, innovative ideas and employee expertise, General Mills’ strives to drive positive change through three strategies: alleviating hunger and advancing nutrition wellness; improving education; and strengthening communities.
Since the General Mills Foundation’s inception in 1954, the company has contributed more than $1 billion toward causes tied to hunger and nutrition wellness, education, family services, and arts and culture. In fiscal 2014, General Mills provided more than $150 million to communities worldwide.
“We take great pride in our collective impact and our progress,” said Nelson. “But we recognize that there is still much more to be done and we cannot do it alone.”
Here's a complete list of The Civic 50 companies for 2014. and information on General Mills philanthropy and community engagement.
About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2014 worldwide sales of US $17.9 billion.