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Sep 06, 2012

General Mills named one of the World’s Most Innovative Companies by Forbes


MINNEAPOLIS, Minn. – Forbes magazine has named General Mills to its prestigious “The World’s Most Innovative Companies” list, announced this week. According to Forbes, the 100 global companies that appear on the list are selected and evaluated based on an “innovation premium” score, which measures the premium the stock market gives a company for anticipated or expected innovation.

“We’re extremely honored to be recognized by Forbes as one of the most innovative companies in the world,” said Peter Erickson, senior vice president of Innovation, Technology and Quality at General Mills. “We are absolutely committed to driving innovation across all of the categories in which we compete. I see this honor as a strong endorsement of our employees’ hard work and relentless pursuit of innovation in all aspects of our business around the world.”

In the company’s most recent fiscal year, new products generated 5 percent of U.S. Retail segment sales, including strong new product launches such as Fiber One 90-Calorie Brownies, Multi Grain Cheerios Peanut Butter and Nature Valley Protein bars. Outside the U.S., the company launched a number of successful new products, including Häagen-Dazs Secret Sensations ice cream in Europe.

This fiscal year, General Mills has a robust lineup of new product innovation planned across its portfolio and has already launched 100 new products globally, including Progresso Recipe Starters cooking sauces, Yoplait Greek 100 yogurt, Apple Cinnamon Chex, and Fiber One Chewy bars.

“Well beyond new products, General Mills’ approach to driving innovation is a broad and holistic effort,” said Erickson. “Innovation at General Mills is collaborative and connected and includes everything from building our iconic brands with today’s on-the-go consumers, adding health benefits to products, improving productivity, boosting the company’s environmental sustainability efforts, collaborating with retail customers, and seeking out new business opportunities and partners.”

General Mills ranks 50th out of 100 global companies selected for the list. The full list of the “The World’s Most Innovative Companies” and more information about its methodology are available at

Learn more about General Mills’ approach to innovation.

For more information contact:
Maerenn Jepsen
General Mills

About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, and Wanchai Ferry. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2012 worldwide sales of US $16.7 billion.



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