General Mills France
French consumers have been enjoying General Mills brands for nearly half a century.
It began in the 1960s when General Mills purchased Biscuiterie Nantaise, France's leading sweet biscuit and sandwich cookie company. Over the next three decades, Green Giant vegetables, Häagen-Dazs ice cream and Old El Paso Mexican food were introduced to French consumers.
In 1996, The Pillsbury Company established offices in Vélizy to market retail and foodservice products in the country. General Mills acquired Pillsbury in 2001.
We are one of the world's leading food companies, with more than 150 years of experience in the food industry.
General Mills offers consumers around the world products that enhance nutrition, shorten preparation times, provide health benefits, enable on-the-go eating and — of course — taste great.
Consumers in France can enjoy an array of General Mills brands, from Häagen-Dazs ice cream to Nature Valley granola bars.
We also market great-tasting products that are easy to prepare in your home, such as Old El Paso meal kits and Green Giant vegetables.
Away from home
General Mills is committed to providing the foodservice industry with the best from start to finish in terms of quality products, customer service, technical support and training.
Our foodservice offerings in France cater to hotels, restaurants, schools, among others.