Our Brands

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Our Brands

French consumers have been enjoying General Mills brands for nearly half a century.

Today, whether it's the healthy goodness of Green Giant vegetables, the allure of Häagen-Dazs ice cream or the convenience of Old El Paso Mexican food, General Mills is known in France for its quality and goodness.

Green Giant®

Green Giant created the sweet corn category when the brand was introduced to France in 1960. Since then, we have introduced:

  • Asparagus
  • Hearts of palm
  • Artichokes

Carefully selected and cultivated, Green Giant vegetables are well-recognized by French consumers for their superior taste, texture and appearance. Green Giant products are high quality, available year-round and provide a "hint of creativity" for everyday cooking.


The finest ingredients, superior product quality, unique flavors and innovation have helped make this brand one of the leaders in the country in the super premium ice cream category. Häagen-Dazs super premium ice cream offers an unparalleled taste experience worldwide.

Häagen-Dazs can be found in retail and convenience stores as well as in more than 80 Häagen-Dazs Shops. Here is a complete listing of France's complete listing Shop locations.

Old El Paso®

In 1986, a range of Mexican food products was introduced to French shoppers through Old El Paso, the leader in the Mexican category in France. Old El Paso offers meal solutions for consumers and includes a full range of Mexican products, including:

  • Dinner kits
  • Cooking sauces
  • Seasonings
  • Chips and dips

Consumers trust Old El Paso quality, and know they can rely on the consistent taste and flavour of Old El Paso products.

General Mills is committed to providing the best from start to finish in terms of quality products, customer service, technical support and training.

For questions or comments, please contact us.